This project outlines a comprehensive strategic communications plan to improve community perceptions of the red meat processing industry as a whole, and as a career option.

It was structured for implementation in five modular components delivered over a 18 month period with final wrap-up schedules for June 2017. 

View and download the Promotional Posters below:

• Can You Pick The Meat Processing Worker?
• Pathways to Meat Processing
• Meat. Your Career.